{"id":965,"date":"2023-11-10T17:37:30","date_gmt":"2023-11-10T17:37:30","guid":{"rendered":"https:\/\/www.techtegy.com\/blog\/?p=965"},"modified":"2023-12-01T17:37:57","modified_gmt":"2023-12-01T17:37:57","slug":"positioning-of-a-brand","status":"publish","type":"post","link":"https:\/\/www.softsyncinnovations.com\/blog\/positioning-of-a-brand\/","title":{"rendered":"Decoding the Art of Positioning of a Brand"},"content":{"rendered":"

Every day, it seems like the eCommerce market is getting more and more crowded. Marketers are getting increasingly worried because it’s getting tougher to make a name for themselves in this situation. But let’s not forget about the power of positioning of a brand.<\/p>\n

Positioning of a brand is like your unique brand signature in the customer’s mind. By shaping a brand that’s different, memorable, and speaks to your audience, you’ll be the one that catches the eye in this bustling market. This doesn’t just help keep your current customers loyal; it also attracts new ones who resonate with your brand.<\/p>\n

Today, we are going to learn in-depth about brand positioning. We\u2019ll help you in making a strong brand positioning strategy and list down some examples for inspiration.<\/p>\n

So, let\u2019s start.<\/p>\n

<\/span>A Brief Introduction: What is Brand Positioning in Marketing?<\/span><\/h2>\n

Brand positioning is like influencing your target customers to see your company’s product or service just the way you want them to. Whether you’re aiming for your brand to be seen as “budget-friendly and straightforward,” “high-end and exclusive,” or “cool and youth-focused,” the idea behind positioning is to make sure people think about your brand in the “right way.” This way, they’ll have a clear and convincing reason to choose you over your competitors when making a purchase.<\/p>\n

To really make a mark and stand out from the crowd, brands should aim to be different, not necessarily better, than their competition. Instead of following the herd, it’s about finding your unique spot in the market and being crystal clear about what your brand is all about and what makes it special in satisfying customers’ needs.<\/p>\n

Formally, the concept of positioning goes way back and can be credited to the work of Al Ries and Jack Trout, who laid out their thoughts in the classic marketing book “Positioning.” They talk about the evolution of marketing eras.<\/p>\n

First, there was the product era in the 1950s, where marketing focused on product features and usefulness. Then, we moved into the image era, which got its start with David Ogilvy and was all about creativity and building a brand’s reputation. According to Ries and Trout, the 1970s and 1980s ushered in the third era \u2014 the positioning era.<\/p>\n

Now that you have understood what brand positioning is and where this concept originated from, let\u2019s take a look at some common brand positioning types.<\/p>\n

Recommended Readings:<\/strong><\/p>\n